Thursday, 30 Sep 2010: KooGa, the global sporting apparel manufacturer based on Queensland’s Gold Coast, has today announced the two year signing of Western Bulldogs dynamic midfielder Shaun Higgins as an ambassador for their brand.
“We chose Shaun because we knew he would be a great fit with the image and direction of the company” said KooGa CEO Tyron Brant. “He’s a natural leader and will go the extra mile for his mates and his team, as will KooGa.”
KooGa’s admiration of their latest ambassador is reciprocated by Higgins. “I’m stoked to be associated with KooGa, a quality Aussie brand taking on some of the big boys at their own game - and winning. They explained to me that when they say ‘everything matters’ in their advertising, they really mean it. It’s the guiding principle for everything they do, and that’s also how we like to approach our footy here at The Bulldogs.”
Already the official supplier to The Western Bulldogs, this latest deal with their star player marks KooGa’s further expansion into the AFL market. It is understood the manufacturer also has supplier contracts with two more AFL clubs, yet to be named, for the 2011 season.
Higgins joins Wallaby halfback Will Genia as ambassadors for the brand, and is excited by the range of advertising and online communications activities that KooGa has planned for him. “We are also in the early stages of developing
new promotions and creative material for the new KooGa lifestyle ranges, which will be awesome to get off the ground,” says Higgins. “Hopefully, the next few years will be what I eventually look back on as the best days of my football career, both on and off the field.”
