Tuesday, 07 Sep 2010: Globally renowned sports apparel manufacturer KooGa has today announced that one of Australia’s most successful and popular sporting stars – Wallabies scrum half Will Genia has signed on as an official KooGa Ambassador for the next three years.KooGa signs new KooGa Ambassador Shaun Higgins.
Genia and KooGa, both known for their strength and ingenuity on and off the field, met in recent weeks to sign the lucrative deal that will see Genia proudly represent the KooGa brand.
The Australian athlete will spearhead KooGa’s marketing and promotional campaign for exciting new product ranges that will hit retailers later this year and throughout the 2011 season.
“I know the fit with KooGa is a good one, they understand rugby and what it takes to succeed and I’m glad to be part of a successful growing Australian company” said Will Genia. “Joining KooGa as one of their official Ambassadors is a fantastic role and I had no hesitation in signing on to promote the brand”.
KooGa CEO Tyron Brant knows the direction of the brand and the public’s perception of Genia will gel well together.
“We are excited to welcome Will to the KooGa family... he is one of the toughest guys on the field and we are extremely pleased to have him represent our brand in the marketplace” said Mr. Brant. “Will brings with him an unrivalled Rugby heritage and credibility with an outstanding history of performance and that has an obvious connection with our brand and our customers”.
As well as playing an integral role in KooGa’s advertising campaigns and online communication strategies, Genia will also represent KooGa at major events and in some exciting new promotional and charitable programs that are scheduled for 2011, as KooGa steps up its national and global activities.
The Australian rugby poster boy has a long standing history with KooGa, wearing KooGa apparel as he captained the Reds and cemented his legend status with the Qantas Wallabies over recent years; he has an enormous amount of
confidence in the KooGa brand.
Genia is set to work closely with the powerhouse designers and manufacture’s on the new ready-to-wear sporting and fashion ranges that will be released by KooGa.
“Choosing Will to endorse the KooGa product range was a no brainer…KooGa is well known for producing technologically advanced products and cutting edge apparel and we always involve the players in the process to make
sure we produce a performance enhancing product that makes the players feel 10 ft tall and bullet proof. The new KooGa product ranges, although lifestyle based, are no exception” Mr. Brant said.
The company’s brand positioning line “Everything Matters” reflects KooGa’s passion for perfection in every detail and one they abide by when selecting suitable KooGa ambassadors. KooGa are set to announce another two ambassadors in the coming months that will join Genia in endorsing the KooGa brand.
