Today, the Western Bulldogs are proud to announce the beginning of a new and exciting long term partnership with sports apparel specialist KooGa.
KooGa join the Western Bulldogs as a Premier Partner, committing to a four year agreement, which will see them become the official supplier of both on and off field apparel, replacing long term partner Diadora.
The Western Bulldogs join the Melbourne Storm, Newcastle Knights and Qantas Wallabies as partners of KooGa. Today’s announcement marking the wholly Australian owned and operated company’s first AFL affiliation.
The relationship also brings with it the opportunity for both of these dynamic and forward thinking businesses to increase their brand awareness nationally.
KooGa Managing Director, Tyron Brant, said “When looking for our first professional team in the AFL it was important to us to find a club that shared our vision for quality, service and innovation. The Bulldogs are a club on the move who are forward thinking and with a proud tradition, this mirrors the KooGa brand”.
Western Bulldogs General Manager of Business Development & Strategy, Bruce Kaider also said that “the opportunities from the partnership will provide significant benefits both on and off the field; KooGa will provide our playing group with products that will lead the market through innovation. This should certainly provide the Bulldogs with that all important edge on the competition”.
“We look forward to a long and successful relationship with our new Premier Partner and look forward to working with KooGa over the next four years to grow both of our brands and market awareness throughout Australia” Kaider said.
-ENDS-
Background Information:
KooGa™
KooGa Australia was established in December 1999.
Their goal was to develop an innovative, distinctive and credible brand through customer service and quality.
The product range has been developed to fulfil the needs of the modern player and supporter, from technical training and match day equipment and apparel to a superior lifestyle and supporters range. The emphasis remains on design excellence, performance, durability and innovation.
KooGa has become a major international brand with distribution in Australia, NZ, Fiji, Tonga, Japan, UK, France, Canada, USA and Italy.
Western Bulldogs
The Western Bulldogs Football Club was formed in 1883 and is one of the most innovative sporting Clubs in Australia.
With over 30,000 members, the club finished in 3rd place on the Australian Rules Football League (AFL) ladder in Season 2009.
The Club is completing a AUD $30 Million redevelopment of their home ground, Whitten Oval in Footscray, Melbourne, which includes state-of-the-art elite training facilities for the players, sports science areas for Victoria University, a Hall of Fame and a 105-place childcare centre.
